What are the demographics of ad-blocking users?

What are the demographics of ad-blocking users?

Ad-blocking users tend to be younger, tech-savvy individuals, often between 18-34 years old. They are typically more educated and have higher income levels.

Are there any differences in ad-blocking usage between genders?

Yes, studies show that while both genders use ad-blockers, males tend to use them slightly more than females, though the difference is narrowing.

What motivates people to use ad-blockers?

The primary motivations include a desire for a cleaner browsing experience, faster page loading times, and concerns about privacy and data tracking.

Do ad-blockers affect online businesses?

Yes, ad-blockers can significantly impact online businesses by reducing ad revenue, which can lead to less funding for content creation.

What age group is most likely to stop using ad-blockers?

Older users, particularly those over 50, are more likely to stop using ad-blockers as they may prefer traditional browsing experiences.