What are the latest statistics on ad blocking usage?
As of 2023, around 27% of internet users globally use ad blockers, with higher rates among younger demographics.
Why do people choose to use ad blockers?
People use ad blockers mainly to avoid intrusive ads, improve page loading times, and enhance their overall browsing experience.
How does ad blocking affect website revenue?
Ad blocking can significantly impact website revenue, as many sites rely on ad income. Some estimates suggest a loss of billions annually.
Are there any trends in ad blocking usage?
Yes, trends indicate that ad blocking is becoming more common, especially on mobile devices, and users are increasingly concerned about privacy.
What can websites do to counteract ad blocking?
Websites can implement strategies like offering ad-free experiences for subscribers, using less intrusive ads, or asking users to disable ad blockers.
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