What are some effective strategies for allocating an advertising budget?
There are several strategies you can use, such as the percentage of sales method, competitive parity, and objective and task method. Which one would you like to explore?
Can you explain the percentage of sales method?
Sure! The percentage of sales method allocates your budget based on a percentage of your past sales or projected sales. It's simple and ties your spending to revenue.
What are the pros and cons of this method?
The pros include simplicity and a direct link to revenue. However, it can be limiting if sales fluctuate and may not account for new market opportunities.
What other methods should I consider?
You might consider the competitive parity method, where you match your competitors' spending, or the objective and task method, which focuses on specific goals.
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