What are the key differences between digital and traditional advertising?

What are the key differences between digital and traditional advertising?

Digital advertising uses online platforms like social media and search engines, while traditional advertising includes print, TV, and radio.

Which one is more effective for small businesses?

Digital advertising is often more cost-effective for small businesses due to its targeted reach and measurable results.

What are some examples of digital advertising?

Examples include social media ads, Google Ads, email marketing, and influencer partnerships.

Are there any downsides to digital advertising?

Yes, digital advertising can lead to ad fatigue, privacy concerns, and requires constant monitoring and optimization.

How can I measure the success of my digital advertising campaigns?

You can measure success through metrics like click-through rates, conversion rates, return on ad spend, and customer engagement.