What is targeting in advertising?
An example of an AI chatbot conversation about targeting in advertising.
What is targeting in advertising?
Targeting in advertising refers to the practice of directing ads to specific groups of consumers based on various criteria.
What are the different types of targeting methods?
There are several types, including demographic targeting, geographic targeting, behavioral targeting, and contextual targeting.
How does behavioral targeting work?
Behavioral targeting uses data on users' online behavior to serve ads that are more relevant to their interests.
Is targeting in advertising effective?
Yes, targeted advertising can significantly improve engagement and conversion rates by reaching the right audience.
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