What are the key differences between major ad platforms?

What are the key differences between major ad platforms like Google Ads and Facebook Ads?

Google Ads primarily focuses on search engine marketing, targeting users based on their search queries, while Facebook Ads emphasizes social media engagement, targeting users based on their interests and demographics.

Which platform is better for small businesses?

It depends on your target audience. Google Ads can be effective for immediate sales, while Facebook Ads can help build brand awareness and engage with a specific demographic.

What are the costs associated with each platform?

Google Ads typically operates on a pay-per-click model, while Facebook Ads can use both pay-per-click and pay-per-impression models. Costs vary based on competition and targeting.

Can I use both platforms simultaneously?

Absolutely! Many businesses use both platforms to maximize their reach and effectiveness, targeting users at different stages of the buying journey.