What are some advanced techniques in market research?
Advanced techniques in market research include predictive analytics, neuromarketing, and big data analysis.
Can you explain predictive analytics?
Predictive analytics uses statistical algorithms and machine learning to identify the likelihood of future outcomes based on historical data.
What is neuromarketing?
Neuromarketing studies consumers' sensorimotor, cognitive, and emotional responses to marketing stimuli using neuroscience.
How can big data analysis improve market research?
Big data analysis allows businesses to uncover patterns and insights from vast amounts of data, leading to more informed decisions.
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