What are the advantages of Matomo over Google Analytics?
Matomo offers greater data ownership, privacy compliance, and customizable reporting compared to Google Analytics.
Can you explain how data ownership works with Matomo?
With Matomo, you host the data on your own servers, ensuring complete control and ownership of your analytics data.
What about privacy features? How does Matomo handle user data?
Matomo is designed with privacy in mind, allowing users to anonymize data and comply with regulations like GDPR.
Are there any costs associated with using Matomo?
Matomo offers a free self-hosted version, but there are costs for cloud hosting and premium features.
Is it easy to switch from Google Analytics to Matomo?
Yes, Matomo provides tools and guides to help users migrate their data and set up tracking easily.
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