What are the advantages of skimming pricing?
Skimming pricing allows companies to maximize profits from early adopters before lowering prices for the broader market.
Can you explain how it works in practice?
Sure! Initially, a product is launched at a high price to attract customers willing to pay more, then gradually reduced.
What types of products are best suited for this strategy?
It's often used for innovative products, technology, or luxury items where demand is high among early adopters.
Are there any risks associated with skimming pricing?
Yes, if competitors enter the market quickly or if the product doesn't meet expectations, it can lead to losses.
How does it compare to penetration pricing?
Skimming focuses on high initial prices, while penetration pricing sets low prices to quickly gain market share.
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