What are the key advertising metrics I should track?
The key advertising metrics include CTR, CPC, ROI, and conversion rate. Would you like to know more about any specific metric?
What does CTR stand for and why is it important?
CTR stands for Click-Through Rate. It's important because it measures how effective your ad is at encouraging clicks.
How do I calculate ROI for my advertising campaigns?
ROI is calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the cost. Multiply by 100 to get a percentage.
Can you explain the difference between CPC and CPM?
CPC stands for Cost Per Click, while CPM stands for Cost Per Mille (thousand impressions). CPC charges you for each click, whereas CPM charges for every thousand impressions.
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