What is CPM and why is it important in advertising?
An example of an AI chatbot conversation about understanding CPM in advertising.
What is CPM and why is it important in advertising?
CPM stands for Cost Per Mille, which means cost per thousand impressions. It's important because it helps advertisers understand the cost-effectiveness of their campaigns.
How do you calculate CPM?
To calculate CPM, divide the total cost of the ad campaign by the number of impressions (in thousands). The formula is: CPM = (Total Cost / Impressions) x 1000.
What is a good CPM rate?
A good CPM rate can vary widely depending on the industry and platform, but generally, a CPM under $10 is considered effective.
How can I lower my CPM?
You can lower your CPM by targeting a more specific audience, optimizing your ad creatives, and improving your ad placements.
What factors influence CPM rates?
Factors that influence CPM rates include audience targeting, ad placement, seasonality, and the overall demand for ad space.
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