How can I analyze my email campaigns using Google Analytics?
An example of an AI chatbot conversation about analyzing email campaigns with Google Analytics.
How can I analyze my email campaigns using Google Analytics?
You can track your email campaigns in Google Analytics by using UTM parameters. This allows you to see how users interact with your site after clicking on your email links.
What are UTM parameters and how do I create them?
UTM parameters are tags you add to your URLs to track the performance of campaigns. You can create them using the Google Campaign URL Builder.
Once I have the UTM parameters, how do I view the data in Google Analytics?
In Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here, you can see the performance of your email campaigns based on the UTM parameters.
Can I track specific metrics like open rates or click-through rates?
Google Analytics primarily tracks website interactions. For open rates, you would need to check your email marketing platform, but you can track click-through rates through the UTM links.
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