What are the applications of qualitative analysis?
An example of an AI chatbot conversation about applications of qualitative analysis.
What are the applications of qualitative analysis?
Qualitative analysis is used in various fields such as social sciences, market research, and healthcare to understand complex phenomena.
Can you give me some specific examples?
Sure! In market research, qualitative analysis helps in understanding consumer behavior through focus groups. In healthcare, it can be used to explore patient experiences.
How does it differ from quantitative analysis?
Qualitative analysis focuses on understanding meanings and experiences, while quantitative analysis deals with numerical data and statistical methods.
What methods are commonly used in qualitative analysis?
Common methods include interviews, focus groups, content analysis, and ethnography.
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