What are the applications of qualitative research?
An example of an AI chatbot conversation about applications of qualitative research.
What are the applications of qualitative research?
Qualitative research is used in various fields such as social sciences, healthcare, and market research to gain insights.
Can you give me some specific examples?
Sure! In healthcare, it's used to understand patient experiences. In marketing, it helps in understanding consumer behavior.
How does it differ from quantitative research?
Qualitative research focuses on understanding concepts and experiences, while quantitative research deals with numerical data and statistics.
What methods are commonly used in qualitative research?
Common methods include interviews, focus groups, and content analysis, which help gather in-depth insights.
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