How can I effectively target my audience in Google Ads?
To effectively target your audience in Google Ads, you can use demographic targeting, interests, and custom audiences.
What are custom audiences and how do I create them?
Custom audiences allow you to target specific groups based on your own data, like email lists or website visitors. You can create them in the Audience Manager.
Can I use remarketing to reach previous visitors?
Yes, remarketing is a powerful way to reach users who have previously interacted with your site, helping to increase conversions.
What metrics should I track to measure the success of my targeting?
Key metrics include click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These will help you assess your targeting effectiveness.
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