What are Google Ads ad extensions and how do they work?

What are Google Ads ad extensions and how do they work?

Google Ads ad extensions are additional pieces of information that can be added to your ads, such as location, phone number, or links to specific pages on your website. They enhance your ads by providing more context and can improve click-through rates.

What types of ad extensions are available?

There are several types of ad extensions, including sitelink extensions, call extensions, location extensions, and structured snippet extensions. Each type serves a different purpose and can help improve your ad's performance.

How do I set up ad extensions in my Google Ads account?

To set up ad extensions, go to your Google Ads account, select the campaign or ad group you want to add extensions to, and then click on 'Ads & extensions' in the left menu. From there, you can choose the type of extension you want to add and fill in the required information.

Can ad extensions improve my ad performance?

Yes, ad extensions can significantly improve your ad performance by providing more information to potential customers, making your ads more appealing, and increasing the likelihood of clicks.