What are the different targeting options available in Google Ads?
Google Ads offers several targeting options including keyword targeting, location targeting, demographic targeting, and audience targeting.
Can you explain how keyword targeting works?
Keyword targeting allows you to choose specific words or phrases that trigger your ads when users search for them.
What about location targeting? How does that function?
Location targeting lets you specify geographic areas where your ads will be shown, such as countries, regions, or even specific cities.
Are there any advanced targeting options I should know about?
Yes, advanced options include remarketing, custom audiences, and in-market audiences, which help you reach users based on their past behavior.
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