What are the differences between automated bidding and manual bidding?
Automated bidding uses algorithms to set bids based on performance data, while manual bidding allows you to set bids yourself.
Which one is more effective for small businesses?
Automated bidding can be more effective for small businesses as it saves time and optimizes bids based on data.
Are there any risks with automated bidding?
Yes, risks include losing control over bids and potentially overspending if the algorithm misinterprets data.
Can I switch between automated and manual bidding?
Yes, you can switch between the two methods depending on your campaign needs and performance.
What factors should I consider when choosing between them?
Consider your budget, campaign goals, and how much time you can dedicate to managing bids.
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