What are the benefits of discounts?
Discounts can attract new customers, increase sales volume, and enhance customer loyalty.
How do discounts affect customer behavior?
Discounts often encourage impulse buying and can lead to repeat purchases as customers feel they are getting a good deal.
Are there any downsides to offering discounts?
Yes, frequent discounts can devalue a brand and lead customers to expect lower prices regularly.
What types of discounts are most effective?
Percentage-off discounts, buy-one-get-one-free offers, and seasonal sales are often very effective.
How can businesses implement discounts strategically?
Businesses should analyze customer data, set clear goals, and time discounts around peak shopping periods.
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