What are the benefits of using focus groups for market research?
An example of an AI chatbot conversation about the benefits of focus groups in market research.
What are the benefits of using focus groups for market research?
Focus groups provide qualitative insights, allowing you to understand consumer attitudes and motivations.
Can you explain how they differ from surveys?
Unlike surveys, focus groups allow for in-depth discussions and immediate feedback, revealing deeper insights.
What types of questions should I ask in a focus group?
Ask open-ended questions that encourage discussion, such as "What do you think about our product?"
How many participants should I include in a focus group?
Typically, 6 to 10 participants are ideal to ensure diverse opinions while maintaining manageability.
What are some common challenges with focus groups?
Common challenges include groupthink, dominant participants overshadowing others, and logistical issues.
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