What are the best practices for conducting a focus group?
An example of an AI chatbot conversation about focus group best practices.
What are the best practices for conducting a focus group?
To conduct an effective focus group, start by defining clear objectives, selecting a diverse group of participants, and preparing a structured discussion guide.
How many participants should I include in a focus group?
Typically, a focus group should have 6 to 10 participants to ensure a balanced discussion while allowing everyone to contribute.
What should I do to encourage participation?
Encourage participation by creating a comfortable environment, using open-ended questions, and actively engaging with all participants.
How do I analyze the data collected from a focus group?
Analyze the data by identifying key themes, summarizing participant feedback, and comparing insights against your initial objectives.
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