What are the key objectives of a focus group?
An example of an AI chatbot conversation about focus group objectives.
What are the key objectives of a focus group?
The main objectives of a focus group include gathering qualitative data, understanding participant perceptions, and exploring ideas.
Can you give me some examples of specific objectives?
Sure! Specific objectives can include testing a new product concept, understanding customer needs, or evaluating marketing strategies.
How do I select participants for a focus group?
Participants should be selected based on their relevance to the topic, demographic diversity, and willingness to share their opinions.
What is the ideal size for a focus group?
The ideal size for a focus group is typically between 6 to 10 participants to encourage discussion while keeping it manageable.
How long should a focus group session last?
A focus group session usually lasts between 1 to 2 hours, allowing enough time for discussion without losing participant engagement.
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