What are the differences between focus groups and surveys?

What are the differences between focus groups and surveys?

Focus groups involve guided discussions with a small group, while surveys collect data from a larger audience through questionnaires.

Which method provides more in-depth insights?

Focus groups typically provide deeper insights due to the interactive discussions, allowing for follow-up questions and clarifications.

Are surveys more cost-effective?

Yes, surveys are generally more cost-effective, especially for reaching a larger audience, while focus groups can be more resource-intensive.

When should I use one over the other?

Use focus groups when you need qualitative insights and surveys for quantitative data. It depends on your research goals.

Can I combine both methods?

Absolutely! Combining both can provide a comprehensive understanding by leveraging the strengths of each method.