What are the advantages of using focus groups in research?
An example of an AI chatbot conversation about the benefits of focus groups in research.
What are the advantages of using focus groups in research?
Focus groups provide qualitative insights, allowing researchers to explore participants' attitudes and feelings.
Can you give me some specific examples of insights gained from focus groups?
Sure! Focus groups can reveal consumer preferences, motivations behind purchasing decisions, and reactions to new products.
How do focus groups compare to surveys?
Focus groups offer deeper insights and discussions, while surveys provide quantitative data from a larger sample.
What are some best practices for conducting effective focus groups?
Best practices include selecting diverse participants, having a skilled moderator, and creating a comfortable environment.
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