What are the differences between focus groups and surveys?

What are the differences between focus groups and surveys?

Focus groups involve guided discussions with a small group, while surveys collect data from a larger audience through questionnaires.

Which method is better for gathering qualitative data?

Focus groups are generally better for qualitative data as they allow for in-depth discussions and insights.

Can surveys provide qualitative insights too?

Yes, surveys can include open-ended questions that provide qualitative insights, but they are typically more quantitative.

What are the advantages of using focus groups?

Focus groups can reveal deeper insights, foster interaction, and allow for immediate follow-up questions.

Are there any disadvantages to using surveys?

Surveys can suffer from low response rates, lack of depth in responses, and potential bias in question wording.