When should I use focus groups for my research?

When should I use focus groups for my research?

Focus groups are ideal when you want to gather diverse opinions, explore complex topics, or generate ideas.

What are the benefits of using focus groups?

Benefits include rich qualitative data, insights into consumer behavior, and the ability to observe group dynamics.

Are there any drawbacks to using focus groups?

Yes, drawbacks include potential bias, groupthink, and the challenge of analyzing qualitative data.

How do I select participants for a focus group?

Select participants based on demographics, interests, and relevance to the research topic to ensure diverse perspectives.

Can focus groups be conducted online?

Absolutely! Online focus groups can reach a wider audience and are often more convenient for participants.