What are the benefits of qualitative vs quantitative research?

What are the benefits of qualitative vs quantitative research?

Qualitative research provides in-depth insights and understanding of human behavior, while quantitative research offers statistical data and trends.

Can you give examples of when to use each type?

Sure! Use qualitative research for exploring new ideas or understanding experiences, and quantitative for measuring and analyzing data.

What are some common qualitative methods?

Common qualitative methods include interviews, focus groups, and observations, which help gather rich, detailed information.

And what about quantitative methods?

Quantitative methods include surveys, experiments, and statistical analysis, which help in quantifying data and identifying patterns.

Which method is more reliable?

Reliability depends on the research question. Quantitative methods are often seen as more reliable for statistical analysis, while qualitative methods provide deeper context.