When should I use qualitative research?

When should I use qualitative research?

Qualitative research is best used when you want to explore complex phenomena, understand experiences, or gather in-depth insights.

Can you give me some examples of when qualitative research is appropriate?

Sure! It's ideal for understanding user experiences, exploring new product ideas, or studying social behaviors.

What methods are commonly used in qualitative research?

Common methods include interviews, focus groups, and observations, which help gather rich, detailed data.

How does qualitative research differ from quantitative research?

Qualitative research focuses on understanding meanings and experiences, while quantitative research emphasizes numerical data and statistics.

Are there any limitations to qualitative research?

Yes, qualitative research can be subjective, may not be generalizable, and often requires more time for data collection and analysis.