What are the best practices for conducting focus groups?

What are the best practices for conducting focus groups?

To conduct effective focus groups, ensure you have a clear objective, select a diverse group of participants, and create a comfortable environment.

How many participants should I include in a focus group?

Typically, a focus group should have 6 to 10 participants to encourage discussion while keeping it manageable.

What questions should I ask during the focus group?

Start with open-ended questions to encourage discussion, then follow up with probing questions to dive deeper into specific topics.

How do I analyze the data collected from focus groups?

Analyze the data by identifying common themes, patterns, and insights, and consider using qualitative analysis software for assistance.