What are the best practices for preventing ad fraud?
An example of an AI chatbot conversation about best practices for ad fraud prevention.
What are the best practices for preventing ad fraud?
To prevent ad fraud, you should implement measures like using verified traffic sources, employing fraud detection tools, and regularly monitoring your ad campaigns.
Can you recommend any specific fraud detection tools?
Sure! Some popular fraud detection tools include DoubleVerify, Moat, and Integral Ad Science. They help identify and mitigate fraudulent activities.
How often should I monitor my ad campaigns for fraud?
It's best to monitor your ad campaigns regularly, ideally on a weekly basis, to quickly identify any suspicious activity.
What are some common signs of ad fraud I should look out for?
Common signs of ad fraud include unusually high click-through rates, low conversion rates, and traffic from suspicious or irrelevant sources.
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