How can I identify ad fraud in my campaigns?

How can I identify ad fraud in my campaigns?

To identify ad fraud, you should monitor unusual spikes in traffic, check for low engagement rates, and analyze your click-through rates.

What tools can I use to detect ad fraud?

There are several tools available, such as ClickCease, Fraudlogix, and DoubleVerify, which can help you monitor and detect fraudulent activities.

What are the common signs of ad fraud?

Common signs include high bounce rates, low conversion rates, and traffic from suspicious IP addresses.

How can I protect my campaigns from ad fraud?

You can protect your campaigns by using fraud detection tools, setting up IP whitelists, and regularly auditing your ad performance.