What are the best practices for cohort analysis?
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What are the best practices for cohort analysis?
Cohort analysis involves grouping users based on shared characteristics. Best practices include defining clear cohorts, using consistent time frames, and analyzing behavior over time.
How do I define a cohort?
A cohort can be defined by various factors such as acquisition date, user demographics, or behavior patterns. Choose criteria that align with your analysis goals.
What tools can I use for cohort analysis?
Popular tools for cohort analysis include Google Analytics, Mixpanel, and Amplitude. These tools offer features to segment users and visualize data.
How often should I conduct cohort analysis?
It's recommended to conduct cohort analysis regularly, such as monthly or quarterly, to track changes in user behavior and improve strategies.
Can you give an example of a cohort analysis?
Sure! For instance, you could analyze users who signed up in January and track their engagement over the next six months to see how retention varies.
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