What is cohort analysis and how can it be applied?
An example of an AI chatbot conversation about cohort analysis and its applications.
What is cohort analysis and how can it be applied in business?
Cohort analysis is a method used to analyze the behavior of a group of users over time. It helps businesses understand trends and patterns.
Can you give me an example of how a company might use cohort analysis?
Sure! A subscription service might analyze cohorts based on the month users signed up to see how retention rates differ.
What tools can I use to perform cohort analysis?
You can use tools like Google Analytics, Mixpanel, or custom SQL queries to perform cohort analysis effectively.
What are the key metrics to look at in cohort analysis?
Key metrics include retention rate, churn rate, lifetime value, and engagement metrics to assess user behavior.
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