What are the best practices for CPC and CPM advertising?
An example of an AI chatbot conversation about best practices for CPC and CPM advertising.
What are the best practices for CPC and CPM advertising?
Best practices for CPC (Cost Per Click) and CPM (Cost Per Mille) include targeting the right audience, optimizing ad placements, and regularly analyzing performance metrics.
How can I optimize my CPC campaigns?
To optimize CPC campaigns, focus on keyword research, use negative keywords, and A/B test your ad copy to improve click-through rates.
What metrics should I track for CPM?
For CPM campaigns, track metrics like impressions, reach, engagement rates, and conversion rates to assess effectiveness.
Can you explain the difference between CPC and CPM?
CPC charges advertisers per click on their ads, while CPM charges per thousand impressions, making them suitable for different goals.
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