What are the best practices for creating lookalike audiences?

What are the best practices for creating lookalike audiences?

To create effective lookalike audiences, start by defining your source audience clearly. This could be your best customers or those who have engaged with your brand.

How do I choose the right source audience?

Choose a source audience that is large enough to provide data but also specific enough to reflect your ideal customer profile. Aim for at least 1,000 users.

What platforms can I use to create lookalike audiences?

You can create lookalike audiences on platforms like Facebook, Google Ads, and LinkedIn. Each platform has its own tools and guidelines.

How often should I update my lookalike audiences?

It's best to update your lookalike audiences regularly, ideally every few months, to ensure they reflect your current customer base.

Can I use lookalike audiences for retargeting?

Yes, lookalike audiences can be very effective for retargeting, as they help you reach new users who resemble your previous visitors.