How can I optimize my lookalike audiences for better ad performance?
To optimize your lookalike audiences, start by ensuring your source audience is high-quality and relevant.
What characteristics should my source audience have?
Your source audience should include your best customers, ideally those who have made repeat purchases or engaged significantly.
How do I create a lookalike audience from my source audience?
You can create a lookalike audience in your ad platform by selecting your source audience and choosing the desired audience size.
What size should I choose for my lookalike audience?
A smaller audience size (1-2%) will be more similar to your source audience, while a larger size (up to 10%) will reach a broader audience.
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