What are the best practices for server-side tracking?
Server-side tracking involves collecting data on the server rather than the client side. Best practices include ensuring data accuracy, minimizing data loss, and maintaining user privacy.
How can I ensure data accuracy in server-side tracking?
To ensure data accuracy, implement validation checks, use reliable data sources, and regularly audit your tracking setup.
What tools can I use for server-side tracking?
Popular tools for server-side tracking include Google Tag Manager Server-Side, Segment, and Tealium. Each offers unique features for data management.
How do I handle user privacy with server-side tracking?
To handle user privacy, anonymize personal data, comply with regulations like GDPR, and provide users with clear privacy policies.
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