What are the best practices for using UTM parameters in my marketing campaigns?
An example of an AI chatbot conversation about best practices for UTM parameters in marketing campaigns.
What are the best practices for using UTM parameters in my marketing campaigns?
To effectively use UTM parameters, ensure you have a consistent naming convention, keep them short, and use meaningful values.
Can you give me an example of a good UTM parameter setup?
Sure! For a campaign promoting a new product, you might use: utm_source=facebook&utm_medium=social&utm_campaign=new_product_launch.
How can I track the performance of my UTM parameters?
You can track UTM parameters using Google Analytics. Look for the 'Acquisition' section to see traffic sources.
What mistakes should I avoid when using UTM parameters?
Avoid using spaces or special characters, and ensure you don't duplicate UTM tags across different campaigns.
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