How do I set up UTM parameters for my marketing campaigns?
To set up UTM parameters, you need to define five key components: source, medium, campaign, term, and content.
Can you give me an example of how to use these parameters?
Sure! For example, if you're running a Facebook ad for a summer sale, your UTM parameters might look like this: ?utm_source=facebook&utm_medium=ad&utm_campaign=summer_sale.
What tools can I use to create UTM parameters easily?
You can use tools like Google's Campaign URL Builder or UTM.io to create and manage your UTM parameters easily.
How can I track the performance of my UTM parameters?
You can track the performance in Google Analytics by navigating to Acquisition > Campaigns, where you'll see the data associated with your UTM parameters.
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