What are common mistakes people make with UTM parameters?
Some common mistakes include using inconsistent naming conventions, forgetting to use URL encoding, and not tracking all campaigns.
Can you explain why URL encoding is important?
URL encoding is crucial because it ensures that special characters in your UTM parameters are properly interpreted by browsers and analytics tools.
What naming conventions should I follow?
It's best to use lowercase letters, avoid spaces, and use hyphens or underscores to separate words for consistency.
How can I track my UTM parameters effectively?
You can track UTM parameters effectively by using Google Analytics or similar tools to analyze traffic sources and campaign performance.
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