What are the best practices for UTM tracking?
The best practices for UTM tracking include using consistent naming conventions, keeping it simple, and testing your links.
Can you explain what UTM parameters are?
UTM parameters are tags added to URLs to track the performance of campaigns in Google Analytics.
How do I create effective UTM parameters?
To create effective UTM parameters, use clear and descriptive names for source, medium, and campaign, and avoid spaces.
What tools can I use to manage UTM parameters?
You can use tools like Google’s Campaign URL Builder, UTM.io, or even spreadsheets to manage your UTM parameters.
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