What are the best practices for using gtag.js and Google Tag Manager?

What are the best practices for using gtag.js and Google Tag Manager?

To effectively use gtag.js with Google Tag Manager, ensure you have a clear tagging strategy, utilize triggers wisely, and regularly audit your tags.

Can you explain how to set up event tracking with gtag.js?

Certainly! To set up event tracking, you can use the 'gtag('event', 'event_name', { ... })' function within your GTM tags.

What are some common mistakes to avoid when using GTM?

Common mistakes include not testing tags before publishing, failing to document changes, and overloading with too many tags.

How can I improve my website's performance with GTM?

You can improve performance by minimizing the number of tags, using asynchronous loading, and leveraging built-in GTM features like tag sequencing.