How can I effectively budget for sponsor activation?
To budget for sponsor activation, start by defining your goals and the target audience. What specific outcomes do you want?
I want to increase brand awareness and engagement at an event.
Great! Allocate funds for promotional materials, event space, and any interactive activities. Have you considered digital marketing?
Yes, I want to include social media promotions. How much should I set aside for that?
A good rule of thumb is to allocate 20-30% of your total budget for digital marketing. This can help maximize your reach.
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