What is bundling in e-commerce and how does it work?
Bundling in e-commerce is a marketing strategy where multiple products are sold together as a single package. This can increase sales by offering customers a perceived value.
What are the benefits of using bundling for my online store?
The benefits include increased average order value, improved customer satisfaction, and the ability to move less popular products by pairing them with bestsellers.
Can you give me examples of successful bundling strategies?
Sure! Companies like McDonald's use meal bundling, while Amazon often bundles related products together, like a camera with accessories.
How can I implement bundling in my e-commerce site?
You can start by analyzing your product offerings, identifying complementary items, and creating attractive bundle deals on your website.
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