Can contextual targeting be combined with other marketing strategies?
Yes, contextual targeting can be effectively combined with strategies like behavioral targeting and retargeting.
How does combining these strategies improve ad performance?
Combining strategies allows for more personalized ads, increasing relevance and engagement, which can lead to higher conversion rates.
Are there any specific examples of successful combinations?
Certainly! For instance, a brand might use contextual targeting to reach users reading about fitness while also retargeting those who previously visited their site.
What tools can help implement these combined strategies?
Tools like Google Ads and Facebook Ads Manager offer features to integrate contextual and behavioral targeting effectively.
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