What is retargeting in digital marketing?
Retargeting is a marketing strategy that targets users who have previously interacted with your brand but didn't convert.
How does retargeting work?
It works by using cookies to track users' online behavior and then displaying targeted ads to them across various platforms.
Why is retargeting important for businesses?
Retargeting is important because it helps increase conversion rates by reminding potential customers of products they viewed.
Can you give me examples of retargeting ads?
Sure! Examples include ads for products left in a shopping cart or ads for services previously browsed on a website.
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