What are some case studies in ethical advertising?
An example of an AI chatbot conversation about ethical advertising case studies.
What are some case studies in ethical advertising?
There are several notable case studies in ethical advertising. One example is Dove's 'Real Beauty' campaign, which challenged beauty stereotypes.
Can you tell me more about the Dove campaign?
Sure! The Dove campaign featured real women of various shapes and sizes, promoting body positivity and self-esteem.
What impact did the Dove campaign have on the brand?
The campaign significantly boosted Dove's sales and brand loyalty, positioning it as a leader in promoting positive body image.
Are there any other brands that have done similar campaigns?
Yes, brands like Aerie and Always have also launched campaigns focusing on body positivity and breaking gender stereotypes.
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