What are some effective case studies in interactive advertising?
An example of an AI chatbot conversation about case studies in interactive advertising.
What are some effective case studies in interactive advertising?
One notable case study is the 'Share a Coke' campaign by Coca-Cola, which personalized bottles with names, driving engagement.
How did the 'Share a Coke' campaign impact sales?
The campaign led to a 2% increase in sales in the U.S. and significantly boosted brand engagement on social media.
Can you give another example?
Sure! The 'Dumb Ways to Die' campaign by Metro Trains Melbourne used a catchy song and animation to promote safety, going viral.
What were the results of the 'Dumb Ways to Die' campaign?
It resulted in a 20% reduction in accidents and over 200 million views on YouTube, showcasing its effectiveness.
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