What are some successful case studies in programmatic advertising?
An example of an AI chatbot conversation about case studies in programmatic advertising.
What are some successful case studies in programmatic advertising?
One notable case study is from a major retail brand that used programmatic advertising to increase online sales by 30%.
What strategies did they use to achieve that?
They utilized data-driven targeting, real-time bidding, and personalized ad creatives to reach their audience effectively.
Can you give me another example?
Sure! A travel company implemented programmatic ads that targeted users based on their browsing history, resulting in a 25% increase in bookings.
What metrics did they track to measure success?
They tracked metrics like click-through rates, conversion rates, and return on ad spend to evaluate their campaign's performance.
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