What are some effective case studies in real-time marketing?

What are some effective case studies in real-time marketing?

One notable case study is Oreo's "Dunk in the Dark" tweet during the Super Bowl blackout in 2013. It was timely and clever.

Can you tell me more about how they executed that?

Sure! Oreo's social media team quickly created a simple graphic with the caption, "You can still dunk in the dark," which went viral.

What impact did it have on their brand?

The tweet significantly increased Oreo's social media following and engagement, showcasing their ability to be relevant and fun.

Are there other brands that have done similar things?

Yes, brands like Tide and Wendy's have also executed real-time marketing campaigns that resonated well with their audiences.